The wine industry in Brazil is still a niche market, often focused on people at an older age and that is part of elite social groups. Evino embraced the mission of making the wine experience accessible to more people, innovating to make wine the go-to drink of anyone.
Evino wanted to bring a friendly approach to present the wine selection and break the barrier people usually have when first entering the wine world. Their goal was also to make the brand clearer across the channels.
WHAT I DID
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